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Inside the Story: 30-year-old video store still surviving

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Inside the Story: 30-year-old video store still surviving (Photo: KUTV)

(KUTV) It may seem very odd that Leon Larsen is still using a 30-year-old computer and printer to run his business.

But it makes perfect sense when you realize his business is a video store.

"We sell movies and rent movies," Leon said.

Located along Main Street in the small town of Springville, Utah, Larsen Video is one of the only survivors of Utah County video stores.

It's still in business in a world when watching movies is as easy as staying in the comfort of your own home.

Yet somehow Larsen Video store is still walking tall after three decades.

The secret? Customer service and no debt.

"We don't have any debt; the store is paid for, the house is paid for, we don't owe on anything. So it makes it a lot easier," Larsen explained about the store's success.

Larsen's story begins in the late 80s when Leon took an early retirement at Geneva Steel after new owners took over.

He was 43 years old.

"We needed a job and some income and just decided to look into the video business," Larsen explained.

On Oct. 1,1987, he and his wife opened Larsen Video. At that time, video stores were booming.

"It was a big business back in '87. On a Friday night at 8 o'clock sometimes we would have eight employees here," Larsen said.

But as the years went by and the digital age came to life, stores started to close down--even the big ones like Blockbuster and Hollywood Video.

Back in 1987, when this video store opened, it cost $2.75 to rent a movie. Today the cost is still $2.75 and the movie tags are still the same from 30 years ago.

So maybe there's something to be said about staying old school.

When asked how much longer Larsen Video will stick around, Larsen replied, "Oh, I don't know."

Customers hope it's many more years to come.

Larsen Video is located at 25 N Main Street in Springville. They are open Tuesday through Saturday.

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