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Inside the Story: New snow bike officially hit the slopes this season

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Your chance to win a FREE SNOGO! (Courtesy: SNOGO)

(KUTV) Some young entrepreneurs are hoping their invention will create a new thrill ride down the ski slopes.

It's called the SNOGO. Enter to win their giveaway contest!


2News introduced viewers to the high-tech ski bike about a year and a half ago but this is the first season that people can now rent or buy a SNOGO -- basically a bike on skis.

"The market research shows that the industry is poised for change and there's a really big need for something like this," said Obed Marrder, one of SNOGO's creators.

The creators started making the bikes in a home garage. Now, the team has produced 150 bikes and are showcasing them at a wide variety of places, including Brighton Ski Resort.

"We are overwhelmed with the response we are getting," said Chase Wagstaff, one of the creators. "It's a world-wide response."

The ski bikes are designed to easily get on a chair lift. And they're supposed to be easy for riders to use, too.

"It really takes them one to two runs to learn how to ride this," said Wagstaff. "And you really go at your own pace and comfort level."

The ski bike isn't a new concept. It has been around for dozens of years, so of course there is some competition out there.

But Wagstaff and Marrder believe they've created an unique product.

"With our product your feet are planted on the ground," said Wagstaff. "Everything moves in parallel, so when you move the bike -- when you lean it over to the left or right -- all three skis get an edge parallel to each other."

The snow bike isn't meant to compete with skis and snowboards, but offer one more option for those who still want to enjoy a day on the slopes.

"The skiers and snowboarders, they will always continue to ski and snowboard," said Wagstaff. "This is a third option for those people who don't want to ski or snowboard."

The founders also said the snow bike is made for others who can't ski and snowboard anymore due to injuries or age.

The SNOGO can be rented at The Lifthouse at the mouth of Big Cottonwood Canyon for $60 a day. The company is hosting a demonstration day at Brighton Ski Resort on Saturday. People can go and try out the bikes for free.

For more about the SNOGO, visit its website.


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