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Web Exclusive: Allison Baver on launching her new fashion line

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Web Exclusive: Allison Baver on launching her new fashion line (Photo provided by Allison Baver)

(KUTV) Entering the athletic wear market can be very competitive.

Allison Baver has been spending a lot of time in making her fashion line the best.

"I wanted to enter the market as a designer and kind of profile the collection as a designer brand, as a luxury brand, because as an athlete I really wanted it to create a product that I would be able to use running at the track," said Baver.

She wanted clothes that were high performance and very functional, but still a designer product.

Since her launch, Baver has been able to land the product into some lingerie boutiques.

She will also be launching a luxury gym bag near the holidays.

For more information on her fashion line, you can visit the Allison Baver New York website.

Person 2 Person interview

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