Frida: (KUTV) In addition to running Rico Brand, Jorge Fierro also owns the restaurant, Frida Bistro.
The restaurant is located in the front of the Rico warehouse, which used to house his office and the employee break room.
Seven or eight years ago, people would walk into the warehouse, thinking it was a restaurant.
So Fierro thought, "Maybe I should open a restaurant. Maybe I should give them what they want."
Frida Bistro sells higher-end Mexican food from other regions of Mexico many Americans may not be familiar with.
But the menu at Frida has been slowing changing to fit the tastes of its customers.
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