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Web Exclusive: Even Stevens has attracted the millennial crowd

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(KUTV) Even Stevens has an amazing response from customers, especially when it comes to the "eat to give" business model.

"I knew we had to provide a great sandwich. Otherwise it would be perceived as a gimmick," said Steve Down, Even Stevens founder.

The concept has been especially attractive to the millennial crowd. Down believes about two-thirds of his customers are millennials.

But children and baby boomers are fans of Even Stevens as well.

"It's been embraced by a very wide demographic," Down said.

Person 2 Person interview

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