Web Exclusive: Even Stevens has attracted the millennial crowd


(KUTV) Even Stevens has an amazing response from customers, especially when it comes to the "eat to give" business model.

"I knew we had to provide a great sandwich. Otherwise it would be perceived as a gimmick," said Steve Down, Even Stevens founder.

The concept has been especially attractive to the millennial crowd. Down believes about two-thirds of his customers are millennials.

But children and baby boomers are fans of Even Stevens as well.

"It's been embraced by a very wide demographic," Down said.

Person 2 Person interview

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