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UDOT hopes to save pedestrian lives with new campaign

UDOT hopes to save pedestrian lives with new campaign (Photo: KUTV)

(KUTV) A new safety campaign, from UDOT’s Zero Fatalities initiative, is aiming to curb the number of pedestrians killed on our roads. So far this year, 40 pedestrians have died in crashes.

Sidewalk clings are now popping up on the ground all across the Wasatch front, 20 of them in total, from Ogden down to Provo.

The hope is that people who may not be paying attention to their surroundings, will spot the decal in their line of sight. For example, if people are on their phones, these signs may catch their attention.

Back in 2016, there were over 750 crashes involving pedestrians in Utah. More than 150 of them proved fatal or left victims with serious injuries.

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