Why do you use Facebook? BYU study finds four reasons
(KUTV) Why do you use Facebook? To connect? To get likes? To stalk?
In a new study, a BYU professor discovered several reasons why people choose to use the most popular social network on the planet.
“We see Facebook being used for a lot of reasons that we really didn't think that people were using it for,” said Tom Robinson, professor of advertising and co-author of the study.
His research showed four groups of people using Facebook: relationship builders, self-promoters, town criers, and window shoppers.
While the first two are not surprising, Robinson said the others are.
The town crier is someone who uses Facebook to tell everyone what’s going on.
“They also re-post really cool stories that they find or videos that they think are funny or interesting,” Robinson said.
Window shoppers are those who are “just kind of out there, checking out what everyone’s doing” or even “what we consider the social media stalkers or the Facebook stalkers.”
You can certainly overlap between one category or the other, Robinson said, but most people will identify with one.
“We have a better idea of why people are using it,” he said, “and it’s not just for the reasons that we thought.”
BYU student Madison Savoie knows exactly which category she falls into when it comes to Facebook.
“It seems like it's such a time suck but at the same time, to be able to keep in touch with people and to be able to keep up and maintain those relationships is really important to me,” she said.
To read more about the study, click here.