(KUTV) DownEast is celebrating 25 years with great deals.
The Freedman Brothers stopped by Fresh Living to talk about the big sales event.
From name brand liquidation, to layering tees, to fashion items and our own furniture line, DownEast has grown exponentially since it's humble beginnings in 1991 in Provo, UT. We are so proud to be thriving, building and growing still with new product offerings, more stores and a growing number of employees. To celebrate, we are having a 25% off sale with 25% off select categories and products all week long - watch our website, downeastbasics.com, our emails and social media for details @downeaststyle. In addition, beginning Thursday 10/20, we are giving FREE throwback DownEast tees with a $60 purchase. We were known for our graphic tees in the 90s, so we wanted to bring them back.
DownEast Outfitters was founded in 1991 when brothers Charlie, Bill and Jonathan Freedman began selling liquidated merchandise from the back of a friend's delicatessen in Provo. Today the company has grown and developed a business that includes an array of its own private label, sourced product lines, including clothing and furniture, which are sold at their 65 stores and through wholesale distribution. The company now boasts more than 1,000 employees. The business began with Jonathan Freedman in metropolitan New York where he grew up. At 17, he started reselling liquidated brand-name clothing out of the trunk of the family's old red Toyota Corolla. Charlie and Bill thought the idea would resonate in Provo, where they attended Brigham Young University. Sales were calculated from a simple cash box, the dressing room was makeshift curtains, and clothing was piled on the floor. But the discounts were substantial for name-brand liquidations, factory seconds and store returns. By the end of their second year, the brothers had six locations, and the brothers did this all debt free. Profits are reinvested at DownEast, and expansions are self-funded. With the business savvy, came the liquidated furniture business, and later, the store became so popular that the family started its own private label clothing line, offering stylish, modest clothing and smart layered pieces for their more conservative customers.