Mastercard's sensory lab experience at the Grammy's


(KUTV) -- The buildup to the GRAMMYs is always exciting, and this year as a proud sponsor, Mastercard provided a few Priceless experiences of its own to help music fans and cardholders alike celebrate. First, learn how the brand is evolving from a two-dimensional image to a fully sensorial symbol. To showcase its new sound identity and engage music fans, the company has created a unique Sensory Lab—a one-of-a-kind space filled with interactive experiences and exclusive merchandise that will engage visitors’ senses—opened to the public February 8 & 9 at Fred Segal Sunset in West Hollywood.

We had a special interview opportunity with Mastercard’s Chief Marketing & Communications Officer, Raja Rajamannar, to showcase and explain how the brand is evolving to meet the demands of multisensory commerce and a rapidly changing consumer landscape.

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