New activewear company seeks to address issues in fashion industry
KUTV — The following information was provided by Fox & Robin.
If you made a goal or resolution to be more active this year, this new activewear brand is here to help!
Thinking about the issues with fashion today, such as inhumane working conditions, wage transparency, the general opaqueness of the fashion industry supply chain, and fast fashion, Tommy Flaim, a former Wall Street banker, is now building an ethical activewear brand called Fox & Robin.
Tommy hopes that Fox & Robin can be an ethical alternative for people that work out or need comfy work from home attire.
The dream is to build a more responsible alternative to other activewear brands that, as C Corps, exist to maximize for profits.
Since Fox & Robin is a Benefit Corporation, they have a triple bottom line - financial, social, and environmental.
In addition to the ESG focus, Fox & Robin is a less intense activewear brand and has more of a "you do you" mentality when it comes to working out.
Since many of us aren't training for the Olympics and or pro athletes, working out and playing sports is first and foremost just to stay happy and healthy.
In an otherwise intense space, Fox & Robin hopes to be a little lighter and even incorporate comedy as a mechanism to remind people that sports are games meant to be enjoyed.
Life doesn't need to be so serious.
For more information, go to foxandrobin.com.
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