Salt Lake cybersecurity company to track down child sex traffickers during Super Bowl


    A Salt Lake City startup, Braintrace Intelligence Cybersecurity, usually focuses on securing companies. But on Super Bowl weekend, they’re using their skills to track down child sex traffickers. (Photo: KUTV)

    A Salt Lake City startup, Braintrace Intelligence Cybersecurity, usually focuses on securing companies. But on Super Bowl weekend, they’re using their skills to track down child sex traffickers.

    Aaron Sherman is the senior director of cyber threat intelligence for Braintrace. He was invited by police and non-profits in Las Vegas to help conduct a major sting.

    “Super Bowl is in Atlanta. Why are we going to Las Vegas? Las Vegas, historically, has been kind of an epicenter for human trafficking,” Sherman said.

    A Salt Lake City startup, Braintrace Intelligence Cybersecurity, usually focuses on securing companies. But on Super Bowl weekend, they’re using their skills to track down child sex traffickers. (Photo: KUTV)

    During the Super Bowl, Las Vegas typically sees an influx in people, which creates a demand for those services.

    “Super Bowl weekend is a big weekend for sex trafficking,” he said.

    Sherman spent eight years as an FBI agent before joining the team at Braintrace last year. His background allows him to track advertisements soliciting child sex.

    A Salt Lake City startup, Braintrace Intelligence Cybersecurity, usually focuses on securing companies. But on Super Bowl weekend, they’re using their skills to track down child sex traffickers. (Photo: KUTV)

    “We’re able to leverage our technology to go into these spaces, identify where these advertisements are taking place, identify these girls and then help law enforcement locate them and rescue them,” he said.

    Sherman can identify key words that pimps use to advertise for minors. He said it is extremely common.

    “It’s heartbreaking,” he said. “Being able to leverage our dark web, cyber threat capabilities at Braintrace, if that can do that to help them, then we’re definitely going to do that.”

    A Salt Lake City startup, Braintrace Intelligence Cybersecurity, usually focuses on securing companies. But on Super Bowl weekend, they’re using their skills to track down child sex traffickers. (Photo: KUTV)

    Sherman said child sex trafficking is not just a Super Bowl problem and Las Vegas is not the only city where it happens. He sees it year-round, including here in Utah.

    If you see signs of trafficking, report it. You can all the National Human Trafficking Hotiline, 1-888-373-7888.

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