LYNCHBURG, Va. (WSET) -- Saying "cheese" takes on a new meaning in this new viral challenge sweeping social media.
Instead of saying "cheese", people on Twitter are throwing actual slices of cheese at babies.
Called "getting cheesed", this new viral challenge was started by a twitter user Thursday.
After uploading the video of himself approaching his little brother with a slice of cheese in hand, ominously inching forward.
Eventually, he throws the slice of cheese on his brother face and the video took off, garnering more than 8.3 million views.
That short clip has inspired others to start throwing cheese slices at their younger siblings, some with hilarious results as they laugh along with the prank.